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Projects of Faculty of organization and informatics

Social Impact of Enterprises: From Theory to Digitalization – NextImpact

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Status In progress
Acronym NextImpact
Summary The project focuses on the development and improvement of the framework for the advancement of social entrepreneurship in Croatia, with a particular emphasis on measuring the social and environmental impact of enterprises with a social mission. Although Croatia adopted the Strategy for the Development of Social Entrepreneurship in 2015, it has largely not been implemented, including the absence of an official registry of social enterprises and the implementation of defined criteria for their identification. The project builds on the ACT Group enterprise database and previous research, including the Croatian Social Enterprise Monitor, and uses interviews with entrepreneurs to assess the acceptance of existing criteria for defining social enterprises and to explore challenges in measuring social impact. A previously conducted pilot study showed that most enterprises recognize the importance of measurement but do not implement it due to a lack of knowledge and resources. The aim of the project is to test digital solutions for simple and efficient measurement of social and environmental impact, enabling enterprises to more easily manage their own impact without significant additional costs. The project will implement a digital solution to address the complex issue of measuring social and environmental impact. In addition to providing practical support to entrepreneurs, the project contributes to scientific knowledge through analyses of existing challenges in the sector and a longitudinal study. It also has broader societal significance by supporting sustainability and transparency in business operations.
Line of financing

Nacionalni plan oporavka i otpornosti 2021. - 2026. - Institucijski istraživački projekti

Duration 01.10.2025. - 30.09.2029.
Budget amount 62.751,38 EUR
Lead -
Project team

    Project coordinator: Assoc. Prof. Irena Konecki, Ph. D.

    Project members:
  • Marijana Bubanić, Ph.D.
  • Assoc. Prof. Kristina Detelj, Ph. D.
  • Ivona Kocijan, M.Econ.
  • Asst.Prof. Dina Korent, Ph.D.
  • Full Prof. Ksenija Vuković, Ph.D.
  • Asst.Prof. Tamara Šmaguc, Ph.D.